Did you know that a good social media campaign can increase your business over 300%! Those are number that you should not ignore if you are in business.
When properly designed, social media channels can help you understand critical social factors and online habits, leverage your message and gather customer engagement in better ways. Social media platforms provide a space for businesses representing a wide range of industries and skill sets. That means that weather you are a tech company, a law firm, or a doctor’s office, you can promote your niche or specialization easier than ever before.
Unfortunately, most business owners are busy trying to get new clients and leave social media as an afterthought. Practice Wingman thought you could use 5 quick tips to help make your social media better. So what are you waiting for?
1. Branding
Branding is one of the most overlooked parts of social media marketing. Social media is a visual format. Simply put, if you are not spending time on your colors, fonts, icons, and style, you are not going to connect with you audience.
The audience should know immediately by just looking at your ad that it is from your business and not some other business. But many businesses just throw random things up on their social media so that they “post something”. Social media communication will help your efforts to develop your professional reputation, communication with clients, and a foundation in gaining business. So don’t just post, post, post!
2. Consistency
The other place most businesses lose prospective clients is their lack of consistency posting. Basically, when businesses do this, they are being the equivalent of a flaky friend. And no one trusts a flaky friend.
By being consistent, the prospective client sees that you care about your business and your connections with other people. They also get to learn more about you as a professional. If the possible client does not see you care about your business, why should they give you theirs?
3. Blogs
Many people believe blogs are dead, but they aren’t. Blogs help give you more than a limited character amount to connect with your audience. And when connected to your social media channels they make your overall online presence shine!
Blogs also improve your SEO, and who doesn’t want that? Don’t trust us? Just ask online guru Neil Patel. His post on how blogs help your SEO can be found here.
4. Videos
While blogs may not be dead, simple social media pictures may be. Since the social media platforms have changed their algorithm to make EVERY post have a picture, you need more to catch the attention of a potential client.
This is why Practice Wingman focuses on video. We know that when you have movement in your ads and social media platforms the audience is twice as more likely to stop on your post than one with just a picture. This is what make Practice Wingman unique. While other agencies are still doing pictures, we give you moving content to give you a better return on your investment.
5. Interactions
How do you feel when you call someone and they never call you back? This is how your audience feels when you don’t interact with them online. Gary Vaynerchuk understood this concept intimately and made sure to nurture his fans online long before he became a big-name. He famously said: “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.”
If your social media is not working for you, it could be because of these five reasons. Don’t become one of those business owners who post, post, post without any rhyme or reason. Learn more about social media by following Practice Wingman on social media @practicewingman
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