It seems that there is a new social media platform popping up every day. You may think that the newest platform is the best one for your firm. Or maybe you should stick with the tried and true. You simply don’t know where the best place is to promote your law firm. Thankfully this is the place to look.
In social media, it takes time to build a brand presence online. You don’t want to waste your time, energy, and money building a brand on a platform that may disappear. Just like a brick-and-mortar firm, moving your social media to another platform can be a nightmare. We have created this blog for solos and law firms that need to know which platforms are the safest bet for their online presence. Here are our top picks for social media platforms
LinkedIn is number one on our list because of a couple of reasons. First, most lawyers already have a good LinkedIn personal profile, and it will be easy for you to take the next step to make your business page. LinkedIn also allows you the opportunity to advertise to your built-in audience of connections once you have set up your business page. Second, LinkedIn is going through a period of growth right now. LinkedIn has slowly become the place to go to grow your business with other like-minded people – which makes it perfect for law firms.
It doesn’t matter if you like it or hate it, Facebook is here to stay. In terms of your firm, if you don’t have a Facebook page, you don’t exist. Just like how a few years ago, if you didn’t have a website, no one knew who you were, and were less likely to trust you, the same has happened on Facebook. Although a trickier process to set up a business page for your firm, it pays you back tenfold for each engagement, post, and ad you run. That is because Facebook is home to businesses for 75% of the world’s population. They have taken the place of the old-time phone book and have become the number one place where people look for products and services.
Instagram isn’t only for pictures of your pet. It is also where brands are breaking out and making themselves more relatable to their audience. This is where your firm can loosen up a bit and really connect with your audience. This is where you post your best behind-the-scenes photos of your firm. And this is where your potential clients will want to work with you because they like you more than the other guy. Since Facebook and Instagram can now be connected, there are no more excuses why you can’t have an Instagram account for your firm
If the past two years have taught us anything it’s that news moves fast, but social media moves faster. If you want to be seen as a cutting-edge firm, or at the very least not fall behind, you need a Twitter account. Twitter is where the news hits before the news is on the airwaves. This is where hashtags are born, so it's best to have a Twitter account to at least see what is going on in the legal world so you aren’t caught unaware.
So those are our top picks for social media platforms for lawyers and law firms. It is important to make sure you set yourself up for success on social media. By starting your firm brand on social media you are building a long-lasting relationship with your audience that will pay dividends for years to come. If you are unsure of where to start or how, please follow us on social media for updated articles and information.
Liked the article? Then share it with your friends!
